Marlana VoersterDirector of Global Marketing

Marlana Voerster

Director of Global Marketing

Marlana joined Alira Health in 2018 as the Director of Global Marketing, leading global brand, campaign, and event marketing activities in the United States and Europe. Marlana is a senior-level communications strategist with 17 years of experience in marketing, sales, and audience engagement.

Marlana previously led marketing and account strategy for healthcare, MedTech and B2B clients at White Rhino, a digital advertising and marketing agency in Lexington, MA. In this role, she led brand strategy and multi-channel marketing campaigns aimed at driving awareness, acquiring customers, and building brand loyalty. Marlana’s clients included Olympus Medical, Johnson & Johnson, Nuance, Viant, and Massachusetts General Hospital.

Marlana holds a B.F.A. in Writing, Literature, and Publishing from Emerson College in Boston, Massachusetts, and a Postgraduate Certificate in Management from the Macquarie Graduate School of Management in Sydney, Australia.